services
With countless years of success in brand development, strategic growth and building a strong Broker network in the natural channel, we have the breadth and depth of experience you need to take your brand to the next level.
Kestrel Sales & Marketing provides full coverage nationwide. We have strong relationships with the best boutique Brokers in the country, who provide regionally specific service in their territories based on the dynamic and unique needs of their retailers and customer base.
Territory Coverage
kestrel sales & marketing will deliver results
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Channel and territory sales goal development
Channel strategy and performance
Program assessment and recommendations
Marketing, branding and innovation consulting
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National & regional sales opportunities
Sales team recruitment and management
Marketing & promotional strategy
E-commerce opportunities
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Conduct regular vendor meeting with Key Account category managers
Annual promo planning, submissions & implementation
Category review submission and tracking
APL Maintenance & distribution
Product & price change notifications
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Communicate brand initiatives & priorities
Assist with new item launch strategy
Sales team development and leadership
Provide daily support to sales team
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Program development
Car stock
Training
Education
Demos
Assist with position statements or scripts
Design & implement needed systems and tracking
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Wholesale reporting by territory
Monthly PTD’s
Opportunity Reports
Sku Movement
New Item Placement
Analysis
“Making the decision to work with Kestrel Marketing was a big step for my company, and one of the best I have ever made. With the Kestrel team acting as my national sales managers, I can focus my energy closer to home and to doing what I do best - working with plants and formulating product. They are my eyes and ears out there in the Natural Products Industry and I whole-heartedly respect their wise counsel and decades of experience that they bring to the table. I have witnessed their ability to forge close relationships with buyers, and the reporting - a wonder to behold. I truly appreciate their attention to detail and follow up. I consider Kestrel a delicious addition to the Wild Carrot family.”
- Jody Berry, Owner of Wild Carrot Herbals
If you are looking for a family-owned, high touch sales management team to support your expansion and growth in the natural channel, contact us to have a conversation. Instead of one national sales manager, with Kestrel Sales & Marketing, you get an entire team.
Our team’s strength is in highlighting the individual strengths of each member. Kestrel team members excel in relationship building, sales management, operations and logistical support, implementing programs, key account management, brand identity and product development, promotional strategy, meaningful data & reporting and so much more.
At Kestrel Sales & Marketing, we truly believe that language matters. We make a conscious effort everyday not to use war or violence based metaphors to explain our services, goals and successes.