services

With countless years of success in brand development, strategic growth and building a strong Broker network in the natural channel, we have the breadth and depth of experience you need to take your brand to the next level.

Kestrel Sales & Marketing provides full coverage nationwide. We have strong relationships with the best boutique Brokers in the country, who provide regionally specific service in their territories based on the dynamic and unique needs of their retailers and customer base.

Territory Coverage

kestrel sales & marketing will deliver results

    • Channel and territory sales goal development

    • Channel strategy and performance

    • Program assessment and recommendations

    • Marketing, branding and innovation consulting

    • National & regional sales opportunities

    • Sales team recruitment and management

    • Marketing & promotional strategy

    • E-commerce opportunities

    • Conduct regular vendor meeting with Key Account category managers

    • Annual promo planning, submissions & implementation

    • Category review submission and tracking

    • APL Maintenance & distribution

    • Product & price change notifications

  • Communicate brand initiatives & priorities

    Assist with new item launch strategy

    Sales team development and leadership

    Provide daily support to sales team

    • Program development

      • Car stock

      • Training

      • Education

      • Demos

    • Assist with position statements or scripts

    • Design & implement needed systems and tracking

    • Wholesale reporting by territory

      • Monthly PTD’s

      • Opportunity Reports

      • Sku Movement

      • New Item Placement

      • Analysis

“Making the decision to work with Kestrel Marketing was a big step for my company, and one of the best I have ever made. With the Kestrel team acting as my national sales managers, I can focus my energy closer to home and to doing what I do best - working with plants and formulating product. They are my eyes and ears out there in the Natural Products Industry and I whole-heartedly respect their wise counsel and decades of experience that they bring to the table. I have witnessed their ability to forge close relationships with buyers, and the reporting - a wonder to behold. I truly appreciate their attention to detail and follow up. I consider Kestrel a delicious addition to the Wild Carrot family.”

- Jody Berry, Owner of Wild Carrot Herbals

If you are looking for a family-owned, high touch sales management team to support your expansion and growth in the natural channel, contact us to have a conversation. Instead of one national sales manager, with Kestrel Sales & Marketing, you get an entire team.


Our team’s strength is in highlighting the individual strengths of each member. Kestrel team members excel in relationship building, sales management, operations and logistical support, implementing programs, key account management, brand identity and product development, promotional strategy, meaningful data & reporting and so much more.


At Kestrel Sales & Marketing, we truly believe that language matters. We make a conscious effort everyday not to use war or violence based metaphors to explain our services, goals and successes.